How to maximise your trampoline park
Since Britain’s first trampoline park opened in 2014, the business model has boomed, and there are now over 100 trampoline parks across the UK.
Initially, trampoline parks did what they said on the tin – visitors enjoyed large areas of interconnected trampolines, perhaps with an added foam pit and trampoline dodgeball court.
These days, successful trampoline parks are looking to the future, diversifying their attractions to provide an action-packed experience that keeps customers coming back for more.
We have been fitting new trampoline parks, and refurbishing existing units, since the first parks opened in the UK, and have been at the forefront of installing creative new designs that maximise customer experience.
Looking to innovate your space? Take a look at our top tips for maximising your trampoline park.
Provide customers with a variety of exciting attractions
When visiting a trampoline park, customers increasingly have a demand for a wide variety of activities. The CEO of Urban Air, a US-based trampoline park franchise, estimated that 80% of the floor space in their first parks was taken up by trampolines, but that this figure was falling fast as they added a wealth of new activities to keep up with customer demand.[1]
The UK market has seen a similar trend, and many parks are looking to add new activities to broaden their appeal to new and existing audiences.
Giving visitors the experience of moving from one great activity to another offers great value for money, helps to make each visit just as fun as the last, and ensures your business will attract repeat visits time and time again.
As well as airbags, dodgeball courts and foam pits, we have installed climbing walls, soft play, basketball slam dunk zones, and inflatable and non-inflatable assault courses.
Installing training zones, where visitors can book 1:1 or group tuition with an instructor can also add value to your space. Not only does it give visitors the chance to develop new skills, but participants will also be keen to visit again to try out what they’ve learnt.
[1] Interview with Michael Browning, CEO of Urban Air: https://amusementtoday.com/urban-air-gets-a-jump-on-the-growing-trampoline-park-trend/
Go the extra mile with all your facilities
It’s not just activities that can make or break the visitor experience. Going the extra mile to ensure facilities such as cafés, briefing rooms and toilets are top-notch means that your entire park – not just the attractions – will exceed customer expectations.
We have extensive experience of installing cafés, kitchens, toilets, reception areas and briefing rooms during installation and fit out projects for the UK’s most well-known trampoline park brands. Our fit outs are always on-brand, on budget, and compliant with health and safety guidelines.
Party rooms are also a huge asset to any trampoline park. We design flexible spaces that can be adapted to suit parties of any size.
Make sure your space looks its best
They say looks aren’t everything – but smart décor is undeniably a crucial aspect of maximising any trampoline park. Tired, worn-out paintwork and furniture, or out-of-date branding will not reflect your space at its best. We can re-fit, re-paint and re-design any area of your park – working with our own design team, or to your specifications. Want an ‘Instagrammable’ area, or wow-factor entrance? We can do that too.
Don’t just cater to your largest visitor group
A study by ‘Guest Experience Platform’, ROLLER, analysed the average age of visitors (excluding those there to supervise) across 50 trampoline parks over three months[1]. The results highlighted that ‘jumpers’ were made up of:
- 35% 6–10-year-olds
- 26% 11–15-year-olds
- 15% 21–40-year-olds
- 13% 1–5-year-olds
- 11% 40+
While children aged 6 and over make up the largest proportion ‘jumpers’, it’s clear that both toddlers and adults are also keen visitors. A timetable of slots catered towards different demographics, such as toddler, SEND and even date night sessions, all encourage a wider range of people to visit your park and enjoy what it has to offer.
Increasingly, trampoline parks are being viewed as a fun way to keep fit at an attractive price point in comparison to gyms, so offering adults’ fitness classes is another great way to broaden the appeal of your facilities and open up new revenue streams.
Remember the ‘non-jumpers’
It’s parents and guardians who ultimately decide what attractions they want to visit with their kids, and many parents prefer to supervise on the sidelines. So, when you’re designing or refurbishing your trampoline park, make sure you think about how to make it a great experience for them too.
Comfortable seating areas and great coffee can go a long way. Some businesses we’ve worked with have opted to remove noisy attractions, such as arcade games situated near visitor seating, to offer a calmer atmosphere for non-jumpers.
To help to keep seating areas looking fresh and well looked after, choose hardwearing furniture and ensure that surfaces and flooring are stain-resistant and easy to clean.
Trampoline parks are a brilliant asset to own, and with trampoline park businesses across the UK making changes to keep up with visitor demand post-Covid, there’s never been a better time to invest in making your park the best it can be.
If you want us to help you maximise your trampoline park business, then we’d love to hear from you. We’re experts in both trampoline park installation and trampoline park refurbishment. You can call us on 01403 586062 or get in touch using our online contact form.
[1] Research by ROLLER in 2019: Trampoline Park Demographics and Data – August 2019 Insights (roller.software)